???????? EAT ?? ????? ???? ????? ??????? ??? ?? ???? ????? ?????? ???? ???? ????? ????? ????? ????? ?????????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????? ?? ???? ?? ????? ????? ??????? ?? ????? ? ?? ??? ?????. ??rdom